Taking a stab at redesigning the local butcher shop in Montrose Colorado, Homesteads Natural Meats current logo in use touches all aspects of misuse. Dissecting The current logo depicts the Colorado mountain range in an oval with the display logotype. For all uses, their logo is currently being overstretched and pixilated. While the logo lacks the appeal to the proper target market we have chosen this new logo mark to take over. This mark creates a completely new identity for Homestead. Playing with a Joyful tone Homestead Natural Meats is advancing its game!